CONSENTS FOR SIGNS AND ADVERTISMENTS
Many outdoor signs and advertisements, such as tradename signboards on business premises or a brass plaque outside a doctor's surgery, do not need the Council's specific consent. But you will need permission (‘express consent’) for advertisements which will have a greater visual effect on their surroundings. This includes most illuminated signs and large poster hoardings.
If you want to put up an advertisement or sign which needs express consent, you must apply to the Council and pay a fee. The Council will only refuse consent if the sign or advertisement would be a danger to public safety or out of keeping with its surroundings. If the Council refuses consent you can appeal to the Secretary of State.
If you are not sure whether your advertisement or sign will need this consent, ask us for advice. There is also a booklet, Outdoor Advertisements and Signs - A Guide for Advertisers, available online and from our offices, to help you decide if you will need consent and explaining how to apply for it.
Click here to download an application form for Consent to Display Advertisements.