Horsham District Council expands Business Training Programme

Published: 18 Jul 2023

Fine and Scandi food van. Photography: Toby Phillips

All businesses based in Horsham District are invited to take a short online quiz to test and improve their ability to make sales.

Businesses taking part will be able to see a summary of results, and anonymous data will help inform the Council’s forthcoming business training programme modules.

The Council’s Economic Development team are aware that businesses invest precious time and resource generating sales opportunities via online outlets, direct mail, advertising, PR or face to face. Whether you are selling business to business or directly to consumers, it is critical that you are effective at converting those hard-won opportunities into sales, turning interested people into actual customers. Given the initial investment, ensuring repeat trade and maximising referrals is also key.

Our quiz has been developed with a sales and negotiation professional to help you and us assess if there is a need for local training support in this vital business skill.

Cllr Ruth Fletcher, Cabinet Member for Local Economy and Place commented:

The Council supports local businesses with aspects of marketing, planning, and management, and we are now able to offer help to businesses seeking to improve their sales and negotiation skills.

With the ongoing pressure on all businesses I am pleased that we are focusing on this core aspect of business resilience.

The business sales and negotiation skills quiz is the latest addition to Horsham District Council’s acclaimed Business Training Programme. It will inform businesses and the Council of any training needs in this key area. Take our simple quiz to help understand if your current approach is as effective as it can be.

Take the Business Training Programme Sales and Negotiation Skills Quiz